Marketing Management Online Text Book by Tanner and Raymond - Principles of Marketing

Publication of Flatworld Knowledge. They are providing online free editions of all the books they are publishing
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Principles of Marketing by Tanner and Raymond

https://my.uopeople.edu/pluginfile.php/57436/mod_book/chapter/37368/BUS2201.Textbook.Principles.of.Marketing.pdf

Table of Contents

• About the Authors
• Acknowledgments
• Preface
• Chapter 1: What Is Marketing?
• Chapter 2: Strategic Planning
• Chapter 3: Consumer Behavior: How People Make Buying Decisions
• Chapter 4: Business Buying Behavior
• Chapter 5: Market Segmenting, Targeting, and Positioning
• Chapter 6: Creating Offerings
• Chapter 7: Developing and Managing Offerings
• Chapter 8: Using Marketing Channels to Create Value for Customers
• Chapter 9: Using Supply Chains to Create Value for Customers
• Chapter 10: Gathering and Using Information: Marketing Research and Market Intelligence
• Chapter 11: Advertising, Integrated Marketing Communications, and the Changing Media Landscape
• Chapter 12: Public Relations and Sales Promotions
• Chapter 13: Professional Selling
• Chapter 14: Customer Satisfaction, Loyalty, and Empowerment
• Chapter 15: Price, the Only Revenue Generator
• Chapter 16: The Marketing Plan

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Revision Articles on Marketing Management by Narayana Rao. Very popular articles on Knol with thousands of page views.

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John F. (Jeff) Tanner, Jr., is professor of marketing and associate dean of faculty development and research at the Hankamer School of Business, Baylor University. He is an internationally recognized expert in sales and sales management. He is the author or coauthor of twelve books, including two best-selling textbooks with McGraw-Hill—Selling: Building Partnerships and Business Marketing: Connecting Strategy, Relationships and Learning.

Dr. Tanner spent eight years in marketing and sales with Rockwell International and Xerox Corporation. In 1988, he earned his PhD from the University of Georgia and joined the faculty at Baylor University, where he currently serves as the research director of the Center for Professional Selling.

He is the managing partner of Team Fulcrum, which conducts sales training and marketing research, and he is a founder and research director of BPT Partners, the premier training and education company focused on advancing the skills and competency of professionals in the customer relationship management industry.


Mary Anne Raymond is a professor of marketing at Clemson University. Prior to joining the faculty at Clemson, she served on the faculty at American University in Washington, DC, and helped coordinate the graduate marketing program at Johns Hopkins University. Previously, she was an invited Fulbright Professor of Marketing at Seoul National University in Seoul, Korea.

Dr. Raymond received her PhD from the University of Georgia.

Her research focuses on strategy in domestic and international markets, public policy issues, and social marketing.  Dr. Raymond has also received numerous awards and recognition for her teaching and research. She received the Professor of the Year Award from Clemson University Panhellenic Association, the Undergraduate Teaching Excellence Award from the College of Business and Behavioral Science at Clemson three times, the Eli Lilly Faculty Excellence Awards for Outstanding Research and Outstanding Teaching, and the Eli Lilly Partnership Awards, and recognition for Leadership in Student Development from the Dow Chemical Company.



7.4.2023
11.2.2012

Psychology: An Introduction by Russell A. Dewey - Free Access Online Book

Russell A. Dewey, PhD

https://www.psywww.com/intropsych/

Table of Contents
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• Chapter Zero: How to Study this Book
• Chapter 01: Psychology and Science
• Chapter 02: The Human Nervous System
• Chapter 03: States of Consciousness
• Chapter 04: Senses and Perception
• Chapter 05: Conditioning
• Chapter 06: Memory
• Chapter 07: Cognition
• Chapter 08: Animal Behavior and Cognition
• Chapter 09: Motivation and Emotion
• Chapter 10: Development
• Chapter 11: Personality
• Chapter 12: Abnormal Psychology
• Chapter 13: Therapies
• Chapter 14: Frontiers of Psychology
• Chapter 15: Social Psychology
• Chapter 16: Sex, Friendship, and Love

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https://www.pdf.umb.sk/cms/saveDataFilePublic.php?uid=lkaliska&path=ypiCv4uepYMfYUdHn06k5rs1y8dBpDOsGjbrb43LXsUPEXvJbpoqFi69kyDCuaxr0VMpmzQtEQ17kBDLsc5M4jvx8Am14ImJDtQS_1EzaHJGkuRJFYko8zKtvUnyGwFA

About the Author


Russel A. Dewey, PhD
Assistant Professor Emeritus of Psychology.
University of Michigan
Dr. Dewey's award-winning Psych Web
Department of Psychology, Georgia Southern Universiyt, 1979 - 2004

Dr. Dewey received both his B.A. and Ph.D. degrees from the University of Michigan. He joined the faculty in the Department of Psychology at Georgia Southern in 1979 as an assistant professor. His teaching specialty has been teaching Introduction to Psychology to large classes.

He used audio, video, and computer technologies very early on to enhance the learning experience in his classes and has for a long time written his own text materials for this course which has culminated in the publication of a textbook for introductory psychology. Georgia Southern students recognized his teaching excellence by awarding him Professor of the Year in 1981.

He made pioneering efforts in the use of the Internet to serve students and teachers of psychology. He established and maintained one of the earliest and most widely recognized resources for psychology on the World Wide Web. Since its appearance in the mid-1990s, his web site, Psych Web, has received at least 39 distinct honors and awards including ones for the Discovery Channel and the Los Angeles Times. It has recorded almost 3,500,000 visits to the site. The College of Liberal Arts and Social Sciences recognized Dr. Dewey with their Award for Distinction in Creativity in 2001.



Source: http://class.georgiasouthern.edu/psychology/retired.php

7.4.2023

16.2.2012

Learning, Remembering, Believing: Enhanced Human Performance - NAP Book -1994

Learning, Remembering, Believing: Enhanced Human Performance

Daniel Druckman and Robert A. Bjork, Editors

Committee on Techniques for the Enhancement of Human Performance

Commission on Behavioral and Social Sciences and Education

National Research Council

NATIONAL ACADEMY PRESS
Washington, D.C. 1994

https://www.nap.edu/read/2303/chapter/1

Can such techniques as sleep learning and hypnosis improve performance? Do we sometimes confuse familiarity with mastery? Can we learn without making mistakes? These questions apply in the classroom, in the military, and on the assembly line.

Learning, Remembering, Believing addresses these and other key issues in learning and performance. The volume presents leading-edge theories and findings from a wide range of research settings: from pilots learning to fly to children learning about physics by throwing beanbags. Common folklore is explored, and promising research directions are identified. The authors also continue themes from their first two volumes: Enhancing Human Performance (1988) and In the Mind's Eye (1991).

The result is a thorough and readable review of:

Learning and remembering. The volume evaluates the effects of subjective experience on learning—why we often overestimate what we know, why we may not need a close match between training settings and real-world tasks, and why we experience such phenomena as illusory remembering and unconscious plagiarism.

Learning and performing in teams. The authors discuss cooperative learning in different age groups and contexts. Current views on team performance are presented, including how team-learning processes can be improved and whether team-building interventions are effective.

Mental and emotional states. This is a critical review of the evidence that learning is affected by state of mind. Topics include hypnosis, meditation, sleep learning, restricted environmental stimulation, and self-confidence and the self-efficacy theory of learning.

New directions. The volume looks at two new ideas for improving performance: emotions induced by another person—socially induced affect—and strategies for controlling one's thoughts. The committee also considers factors inherent in organizations—workplaces, educational facilities, and the military—that affect whether and how they implement training programs.

Learning, Remembering, Believing offers an understanding of human learning that will be useful to training specialists, psychologists, educators, managers, and individuals interested in all dimensions of human performance.

Ud 2 Oct 2021

Pub 12.5.2019

The Wealth of Nations by Adam Smith

Electronic Classics Series publication. Editor Jim Manis. Pennsylvania State Univerisity Hazleton. Available from PSU website as pdf file.

http://www2.hn.psu.edu/faculty/jmanis/adam-smith/Wealth-Nations.pdf

File offered free by the series editors and PSU. But copy right exists for cover page 2005.

Google Book Link
http://books.google.co.in/books/about/The_Wealth_of_Nations.html?id=rBiqT86BGQEC

Library of Economics and Liberty - Online Copy
http://www.econlib.org/library/Smith/smWNApp.html


https://www.econlib.org/library/Smith/smWN.html?chapter_num=3#book-reader  is the starting page of the actual book.

Interesting quotes or passages.

The annual  labour of every nation is the fund which originally supplies it with all the necessaries and conveniencies of life which it annually consumes, and which consist always either in the immediate produce of that labour, or in what is purchased with that produce from other nations.

According therefore, as this produce, or what is purchased with it, bears a greater or smaller proportion to the number of those who are to consume it, the nation will be better or worse supplied with all the necessaries and conveniencies for which it has occasion.

But this proportion must in every nation be regulated by two different circumstances; first by the skill, dexterity, and judgment with which its labour is generally applied;  and, secondly, by the proportion between the number of those who are employed in useful labour, and that of those who are not so employed.

Whatever be the soil, climate, or extent of territory of any particular nation, the abundance or scantiness of its annual supply must, in that particular situation, depend upon those two circumstances.The abundance or scantiness of this supply too seems to depend more upon the former of those two circumstances than upon the latter.

Among civilized and thriving nations, on the contrary, though a great number of people do not labour at all, many of whom consume the produce of ten times, frequently of a hundred times more labour than the greater part of those who work; yet the produce of the whole labour of the society is so great, that all are often abundantly supplied, and a workman, even of the lowest and poorest order, if he is frugal and industrious, may enjoy a greater share of the necessaries and conveniencies of life than it is possible for any savage to acquire.

The causes of this improvement, in the productive powers of labour, and the order, according to which its produce is naturally distributed among the different ranks and conditions of men in the society, make the subject of the First Book of this Inquiry.


https://www.econlib.org/library/Smith/smWN.html?chapter_num=4#book-reader


Book I, Chapter I
Of the Causes of Improvement in the productive Powers of Labour, and of the Order according to which its Produce is naturally distributed among the different Ranks of the People

The greatest improvement  in the productive powers of labour, and the greater part of the skill, dexterity, and judgment with which it is any where directed, or applied, seem to have been the effects of the division of labour.

 from a very trifling manufacture; but one in which the division of labour has been very often taken notice of, the trade of the pin-maker; a workman not educated to this business (which the division of labour has rendered a distinct trade),  nor acquainted with the use of the machinery employed in it (to the invention of which the same division of labour has probably given occasion), could scarce, perhaps, with his utmost industry, make one pin in a day, and certainly could not make twenty. But in the way in which this business is now carried on, not only the whole work is a peculiar trade, but it is divided into a number of branches, of which the greater part are likewise peculiar trades. One man draws out the wire, another straights it, a third cuts it, a fourth points it, a fifth grinds it at the top for receiving the head; to make the head requires two or three distinct operations; to put it on, is a peculiar business, to whiten the pins is another; it is even a trade by itself to put them into the paper; and the important business of making a pin is, in this manner, divided into about eighteen distinct operations, which, in some manufactories, are all performed by distinct hands, though in others the same man will sometimes perform two or three of them.

 I have seen a small manufactory of this kind where ten men only were employed, and where some of them consequently performed two or three distinct operations. But though they were very poor, and therefore but indifferently accommodated with the necessary machinery, they could, when they exerted themselves, make among them about twelve pounds of pins in a day. There are in a pound upwards of four thousand pins of a middling size. Those ten persons, therefore, could make among them upwards of forty-eight thousand pins in a day. Each person, therefore, making a tenth part of forty-eight thousand pins, might be considered as making four thousand eight hundred pins in a day. But if they had all wrought separately and independently, and without any of them having been educated to this peculiar business, they certainly could not each of them have made twenty, perhaps not one pin in a day; that is, certainly, not the two hundred and fortieth, perhaps not the four thousand eight hundredth part of what they are at present capable of performing, in consequence of a proper division and combination of their different operations.

In every other art and manufacture, the effects of the division of labour are similar to what they are in this very trifling one; though, in many of them, the labour can neither be so much subdivided, nor reduced to so great a simplicity of operation. The division of labour, however, so far as it can be introduced, occasions, in every art, a proportionable increase of the productive powers of labour. The separation of different trades and employments from one another, seems to have taken place, in consequence of this advantage.

This great increase of the quantity of work which, in consequence of the division of labour, the same number of people are capable of performing,  is owing to three different circumstances; first to the increase of dexterity in every particular workman; secondly, to the saving of the time which is commonly lost in passing from one species of work to another; and lastly, to the invention of a great number of machines which facilitate and abridge labour, and enable one man to do the work of many.

Thirdly, and lastly, every body must be sensible how much labour is facilitated and abridged by the application of proper machinery. It is unnecessary to give any example.

But in consequence of the division of labour, the whole of every man’s attention comes naturally to be directed towards some one very simple object. It is naturally to be expected, therefore, that some one or other of those who are employed in each particular branch of labour should soon find out easier and readier methods of performing their own particular work, wherever the nature of it admits of such improvement. A great part of the machines made use of
*34 in those manufactures in which labour is most subdivided, were originally the inventions of common workmen, who, being each of them employed in some very simple operation, naturally turned their thoughts towards finding out easier and readier methods of performing it. Whoever has been much accustomed to visit such manufactures, must frequently have been shewn very pretty machines, which were the inventions of such workmen,  in order to facilitate and quicken their own particular part of the work. In the first fire-engines, a boy was constantly employed to open and shut alternately the communication between the boiler and the cylinder, according as the piston either ascended or descended. One of those boys, who loved to play with his companions, observed that, by tying a string from the handle of the valve which opened this communication, to another part of the machine, the valve would open and shut without his assistance, and leave him at liberty to divert himself with his play-fellows. One of the greatest improvements that has been made upon this machine, since it was first invented, was in this manner the discovery of a boy who wanted to save his own labour.

All the improvements in machinery, however, have by no means been the inventions of those who had occasion to use the machines. Many improvements have been made by the ingenuity of the makers of the machines, when to make them became the business of a peculiar trade; and some by that of those who are called philosophers or men of speculation, whose trade it is not to do any thing, but to observe every thing; and who, upon that account, are often capable of combining together the powers of the most distant and dissimilar objects.

 In the progress of society, philosophy or speculation becomes, like every other employment, the principal or sole trade and occupation of a particular class of citizens. Like every other employment too, it is subdivided into a great number of different branches, each of which affords occupation to a peculiar tribe or class of philosophers; and this subdivision of employment in philosophy, as well as in every other business, improves dexterity, and saves time. Each individual becomes more expert in his own peculiar branch, more work is done upon the whole, and the quantity of science is considerably increased by it.

The woollen coat, for example, which covers the day-labourer, as coarse and rough as it may appear, is the produce of the joint labour of a great multitude of workmen. The shepherd, the sorter of the wool, the wool-comber or carder, the dyer, the scribbler, the spinner, the weaver, the fuller, the dresser, with many others, must all join their different arts in order to complete even this homely production. How many merchants and carriers, besides, must have been employed in transporting the materials from some of those workmen to others who often live in a very distant part of the country! how much commerce and navigation in particular, how many ship-builders, sailors, sail-makers, rope-makers, must have been employed in order to bring together the different drugs made use of by the dyer, which often come from the remotest corners of the world! What a variety of labour too is necessary in order to produce the tools of the meanest of those workmen! To say nothing of such complicated machines as the ship of the sailor, the mill of the fuller, or even the loom of the weaver, let us consider only what a variety of labour is requisite in order to form that very simple machine, the shears with which the shepherd clips the wool. The miner, the builder of the furnace for smelting the ore, the feller of the timber, the burner of the charcoal to be made use of in the smelting-house, the brick-maker, the brick-layer, the workmen who attend the furnace, the mill-wright, the forger, the smith, must all of them join their different arts in order to produce them.


Were we to examine, in the same manner, all the different parts of his dress and household furniture, the coarse linen shirt which he wears next his skin, the shoes which cover his feet, the bed which he lies on, and all the different parts which compose it, the kitchen-grate at which he prepares his victuals, the coals which he makes use of for that purpose, dug from the bowels of the earth, and brought to him perhaps by a long sea and a long land carriage, all the other utensils of his kitchen, all the furniture of his table, the knives and forks, the earthen or pewter plates upon which he serves up and divides his victuals, the different hands employed in preparing his bread and his beer, the glass window which lets in the heat and the light, and keeps out the wind and the rain, with all the knowledge and art requisite for preparing that beautiful and happy invention, without which these northern parts of the world could scarce have afforded a very comfortable habitation, together with the tools of all the different workmen employed in producing those different conveniencies; if we examine, I say, all these things, and consider what a variety of labour is employed about each of them, we shall be sensible that without the assistance and co-operation of many thousands, the very meanest person in a civilized country could not be provided, even according to what we very falsely imagine, the easy and simple manner in which he is commonly accommodated. Compared, indeed, with the more extravagant luxury of the great, his accommodation must no doubt appear extremely simple and easy; and yet it may be true, perhaps, that the accommodation of an European prince does not always so much exceed that of an industrious and frugal peasant, as the accommodation of the latter exceeds that of many an African king, the absolute master of the lives and liberties of ten thousand naked savages.


Updated on 12 May 2019, 12 November 2012

Marketing Management Online Books Lists

List being maintained by UPenn Library

http://2012books.lardbucket.org/  - Big list of management books available under creative commons. Pdfs for download


https://opentextbc.ca/

Updated  11 November 2016,  13 February 2012

Mastering Strategic Management by Dave Ketchen and Jeremy Short

Visit

http://2012books.lardbucket.org/books/strategic-management-evaluation-and-execution/



Publication of Flatworld Knowledge. They are providing online free editions of all the books they are publishing. The books are authored by professors of reputed universities and go through the full editing process.
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Table of Contents

• Chapter 1: Mastering Strategy: Art and Science
• Chapter 2: Leading Strategically
• Chapter 3: Evaluating the External Environment
• Chapter 4: Managing Firm Resources
• Chapter 5: Selecting Business-Level Strategies
• Chapter 6: Supporting the Business-Level Strategy: Competitive and Cooperative Moves
• Chapter 7: Competing in International Markets
• Chapter 8: Selecting Corporate-Level Strategies
• Chapter 9: Executing Strategy through Organizational Design
• Chapter 10: Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility

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http://catalog.flatworldknowledge.com/catalog/editions/2076



Research Papers

FIRM, STRATEGIC GROUP, AND INDUSTRY INFLUENCES ON PERFORMANCE
JEREMY C. SHORT, DAVID J. KETCHEN, JR., TIMOTHY B. PALMER
and G. TOMAS M. HULT
Strategic Management Journal, 2007
https://global.broad.msu.edu/hult/publications/SMJ07a.pdf


Updated 11 November 2016,  11 February 2012

Beyond Lean: Simulation in Practice - Open Online Book

Charles Standridge, Grand Valley State University

Pub Date: 2013

http://scholarworks.gvsu.edu/cgi/viewcontent.cgi?article=1006&context=books


Table of Contents
Introduction
Basic Organizations for Systems
Lean and Beyond Manufacturing
Supply Chain Logistics
Material Handling
Appendix
Introduction Automod Models
Basic Organizations for Systems Automod Models
Lean and Beyond Manufacturing Automod Models
Supply Chain Logistics Automod Models
Material Handling Automod Models 

Free Online Sociology Textbook

Sociology Textbook
https://openstaxcollege.org/files/textbook_version/hi_res_pdf/10/col11407-op.pdf

Open Text Book Library - UMN.EDU

Area:  Business, Management & Marketing

http://open.umn.edu/opentextbooks/SearchResults.aspx?subjectAreaId=2

Advanced Business Law and the Legal Environment

Alyssa Rose Martina, Metro Parent Publishing Group
Daniel Warner, Western Washington University
Don Mayer, University of Denver
George J. Siedel, University of Michigan
Jethro K. Lieberman, New York Law School

Mayer, Warner, Siedel and Lieberman's Advanced Business Law and the Legal Environment is an up-to-date textbook with coverage of legal and regulatory issues that are more technical than the topics in the authors’ Foundations of Business Law and the Legal Environment.





Business Communication for Success

Scott McLean, Arizona Western College

Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor.





Business English for Success

Scott McLean, Arizona Western College

Business English for Success is a creative solution to a common challenge across Business Communication courses: Business English or Business Presentations? Some classes place an equal emphasis on oral and written communication. If that’s the case for you check out our text Business Communication for Success. If, however, your class places the emphasis squarely on written communication and writing proficiency, then Business English for Success is for you.





Contract Doctrine, Theory & Practice - Volume 1

J.H. Verkerke

This is the first in a series of Contracts casebooks.





Contract Doctrine, Theory & Practice - Volume 2

J.H. Verkerke

This is Volume 2 in a three volume series written for Contracts Law.





Corporate Governance

Cornelis A. de Kluyver, University of Oregon

Corporate Governance by de Kluyver is a primer on corporate governance. It is designed to help students understand corporate governance by looking at the subject from both a macro- and micro-perspective.





Developing New Products and Services

G. Lawrence Sanders, State University of New York at Buffalo

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development.





eMarketing: The Essential Guide to Online Marketing

Rob Stokes, Quirk eMarketing

eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimisation, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimisation, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary an





Exploring Business

Dr. Karen Collins, Lehigh University

This new Introduction to Business text covers all of the basic topics of the course (in 16 chapters) while also giving students and instructors the option to get to know “business” through a running case about Nike.  Collins also includes an extensive business plan element that students and instructors can use to put the course concepts into practice.





Focusing on Organizational Change

William Q. Judge, Old Dominion University

Focusing on Organizational Change offers an alternative to the traditional approach by focusing on building the change capacity of the entire organization in anticipation of future pressures to change.





Foundations of Business Law and Legal Environment

Don Mayer, University of Denver

Business Law and the Legal Environment provides students with context and essential concepts across a broad range of legal issues with which managers and business executives must grapple. The text provides the vocabulary and legal savvy necessary for business people to talk in an educated way to their customers, employees, suppliers, government officials — and to their own lawyers.





Fundamentals of Global Strategy

Cornelis A. de Kluyver, University of Oregon

Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent, and de Kluyver's Fundamentals of Global Strategy can help you illuminate these facts to your students.





Goverment Regulation and the Legal Environment of Business

Daniel Warner, Western Washington University
Don Mayer, University of Denver
George Siedel, University of Michigan
Jethro K. Lieberman, New York Law School

Mayer, Warner, Siedel and Lieberman's Government Regulation and the Legal Environment of Business is an up-to-date textbook that covers legal issues that students must understand in today’s highly regulated business environment.





How to Use Microsoft® Excel® The Careers in Practice Series

Joseph M Manzo, Lehigh University

How to Use Microsoft® Excel® The Careers in Practice Series is an textbook appropriate for a course covering Microsoft Excel at a beginner to intermediate level. It is geared toward and will be accommodating for students and instructors with little to no experience in using Microsoft Excel. However, the approach is not at the expense of relevance.





Human Relations

Laura Portolese Dias, Central Washington University

Human Relations by Laura Portolese-Dias addresses all of the critical topics to obtain career success as they relate to professional relationships.





Human Resource Management

Laura Portolese Dias , Shoreline Community College

Human Resource Management by Laura Portolese Dias teaches HRM strategies and theories that any manager—not just those in HR—needs to know about recruiting, selecting, training, and compensating people.





International Business

Mason A Carpenter , University of Wisconsin at Madison
Sanjyot P Dunung, Atma Global

International Business is one of the most challenging and exciting courses to teach in the Business School. To teach a current, dynamic and complete course you need a textbook by authors as passionate and informed about International Business as you are. Carpenter and Dunung’s International Business: The Opportunities and Challenges of a Flat World provides exploration into building, leading, and thriving in global organizations in an increasingly flat world.





Launch! Advertising and Promotion in Real Time

Amit Nizan, Advertising Age
Dr. Lisa Duke Cornell, University of Florida
Dr. Michael Solomon, St. Joseph’s University

Launch! is written for advertising and promotions courses taught to students in the business school and journalism & mass communication students.  This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end.





Macroeconomics: Theory through Applications

Andrew John, Melbourne Business School
Russell Cooper, European University Institute

This textbook, Macroeconomics: Theory Through Applications, centers around student needs and expectations through two premises: … Students are motivated to study economics if they see that it relates to their own lives. … Students learn best from an inductive approach, in which they are first confronted with a problem, and then led through the process of solving that problem.





Mastering Strategic Management

Dave Ketchen , Auburn University
Jeremy Short , University of Oklahoma

Teaching the strategic management course can be a challenge for many professors. In most business schools, strategic management is a “capstone” course that requires students to draw on insights from various functional courses they have completed (such as marketing, finance, and accounting) in order to understand how top executives make the strategic decisions that drive whether organizations succeed or fail. Although students have taken these functional courses, many students have very little experience with major organizational choices. It is this inexperience that can undermine many students’ engagement in the course.





Organizational Behavior

Dr Berrin Erdogan, Portland State University
Dr Talya Bauer, Portland State University

This book is geared toward undergraduate courses in Organizational Behavior.





Principles of Management

Dr Berrin Erdogan, Portland State University
Dr Mason A. Carpenter, University of Wisconsin
Dr Talya Bauer, Portland State University

Principles of Management-Version 1.1 by Carpenter, Bauer and Erdogan teaches management principles to tomorrow’s business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership.





Principles of Marketing

Jeff Tanner, Baylor University
Mary Anne Raymond, Clemson University

Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:





Project Management from Simple to Complex

John M Preston, Eastern Michigan University
Russel Darnall

Project Management from Simple to Complex features a new model for managing projects, as well as, exploration into the personal dynamics of project management and the role those dynamics play in project outcomes.





Risk Management for Enterprises and Individuals

Dr Etti Baranoff, Virginia Commonwealth University
Dr Patrick Lee Brockett, University of Texas, Austin
Dr Yehuda Kahane, Tel Aviv University

This book is intended for a Risk Management and Insurance course where Risk Management is emphasized.





Six Steps To Job Search Success

Caroline Ceniza-Levine, SixFigureStart
Connie Thanasoulis-Cerrachio, SixFigureStart

This book is a practical discussion of six actionable steps that students can take to land a job regardless of the market. Whether the estimate is 25% unemployment or single-digit unemployment, that number doesn’t apply to any one student. For any individual, the unemployment rate is 0% or 100%. One either has a job or doesn't. When any one person is looking for a job and there is 10% unemployment, that person just wants to be one of the nine people that has a job.





Small Business Management in the 21st Century

David Cadden
Sandra L. Lueder, Southern CT State University

Small Business Management in the 21st Century offers a unique perspective and set of capabilities for instructors. The authors designed this book with a “less can be more” approach, and by treating small business management as a practical human activity rather than as an abstract theoretical concept.





Sustainability, Innovation, and Entrepreneurship

Dr Andrea Larson, University of Virginia

This book is suited for the Entrepreneurship or Innovation course with an emphasis on Sustainability or for a course devoted entirely to Sustainability.






The Legal and Ethical Environment of Business

Lisa Johnson, University of Puget Sound
Terence Lau, University of Dayton

Terence Lau & Lisa Johnson’s The Legal and Ethical Environment of Business is a book for today’s student, who expects learning to be comprised not only of substance, but also of interactive exercises and multimedia. This book streamlines the presentation of material to ensure that every page is relevant, engaging, and interesting to undergraduate business students, without losing the depth of coverage that they need to be successful in their academic journeys and in their professional careers. This is not Legal Environment of Business (LEB) ”light.“ Rather, this is LEB without risk of students’ eyes glazing over in boredom or from lack of comprehension. This is LEB presented in an exciting way, where every page is interesting to students and relevant to real life.





The Sustainable Business Case Book

Matt Magnusson, University of New Hampshire
Ross Gittell, University of New Hampshire
Dr. Michael Merenda, Whittemore School of Business

The Sustainable Business Case Book by Gittell, Magnusson and Merenda is one of the first of its kind. It combines the the theory of sustainability with key concepts, analytical information and contextual information with a collection of cases which provide insights, perspective and practical guidance on how sustainable businesses operate from different business functional area perspectives.





Understanding Media and Culture: An Introduction to Mass Communication

Jack Lule, Lehigh University

Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. Jack believes that an introduction to mass communication text should be a compelling, historical narrative sketching the *ongoing evolution* of media technology and how that technology shapes and is shaped by culture — and that is what he set out to deliver with his new textbook.