Campaign Communication and Political Marketing
Philippe J. Maarek
John Wiley & Sons, 21-Mar-2011 - Language Arts & Disciplines - 272 pages
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.
Offers comparative analyses of campaigns from country to country
Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more
Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy
Analyses the impact of digital media and 24/7 news cycle on campaign conduct
Google Book Link with Preview Facility
http://books.google.co.in/books?id=S3K1RiqDs2kC
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