Friday, April 7, 2023

Marketing Management Online Text Book by Tanner and Raymond - Principles of Marketing

Publication of Flatworld Knowledge. They are providing online free editions of all the books they are publishing
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Principles of Marketing by Tanner and Raymond

https://my.uopeople.edu/pluginfile.php/57436/mod_book/chapter/37368/BUS2201.Textbook.Principles.of.Marketing.pdf



Table of Contents




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Revision Articles on Marketing Management by Narayana Rao. Very popular articles on Knol with thousands of page views.

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John F. (Jeff) Tanner, Jr., is professor of marketing and associate dean of faculty development and research at the Hankamer School of Business, Baylor University. He is an internationally recognized expert in sales and sales management. He is the author or coauthor of twelve books, including two best-selling textbooks with McGraw-Hill—Selling: Building Partnerships and Business Marketing: Connecting Strategy, Relationships and Learning.

Dr. Tanner spent eight years in marketing and sales with Rockwell International and Xerox Corporation. In 1988, he earned his PhD from the University of Georgia and joined the faculty at Baylor University, where he currently serves as the research director of the Center for Professional Selling.

He is the managing partner of Team Fulcrum, which conducts sales training and marketing research, and he is a founder and research director of BPT Partners, the premier training and education company focused on advancing the skills and competency of professionals in the customer relationship management industry.


Mary Anne Raymond is a professor of marketing at Clemson University. Prior to joining the faculty at Clemson, she served on the faculty at American University in Washington, DC, and helped coordinate the graduate marketing program at Johns Hopkins University. Previously, she was an invited Fulbright Professor of Marketing at Seoul National University in Seoul, Korea.

Dr. Raymond received her PhD from the University of Georgia.

Her research focuses on strategy in domestic and international markets, public policy issues, and social marketing.  Dr. Raymond has also received numerous awards and recognition for her teaching and research. She received the Professor of the Year Award from Clemson University Panhellenic Association, the Undergraduate Teaching Excellence Award from the College of Business and Behavioral Science at Clemson three times, the Eli Lilly Faculty Excellence Awards for Outstanding Research and Outstanding Teaching, and the Eli Lilly Partnership Awards, and recognition for Leadership in Student Development from the Dow Chemical Company.



7.4.2023
11.2.2012

Psychology: An Introduction by Russell A. Dewey - Free Access Online Book


Russell A. Dewey, PhD

https://www.psywww.com/intropsych/

Table of Contents
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https://www.pdf.umb.sk/cms/saveDataFilePublic.php?uid=lkaliska&path=ypiCv4uepYMfYUdHn06k5rs1y8dBpDOsGjbrb43LXsUPEXvJbpoqFi69kyDCuaxr0VMpmzQtEQ17kBDLsc5M4jvx8Am14ImJDtQS_1EzaHJGkuRJFYko8zKtvUnyGwFA

About the Author


Russel A. Dewey, PhD
Assistant Professor Emeritus of Psychology.
University of Michigan
Dr. Dewey's award-winning Psych Web
Department of Psychology, Georgia Southern Universiyt, 1979 - 2004

Dr. Dewey received both his B.A. and Ph.D. degrees from the University of Michigan. He joined the faculty in the Department of Psychology at Georgia Southern in 1979 as an assistant professor. His teaching specialty has been teaching Introduction to Psychology to large classes.

He used audio, video, and computer technologies very early on to enhance the learning experience in his classes and has for a long time written his own text materials for this course which has culminated in the publication of a textbook for introductory psychology. Georgia Southern students recognized his teaching excellence by awarding him Professor of the Year in 1981.

He made pioneering efforts in the use of the Internet to serve students and teachers of psychology. He established and maintained one of the earliest and most widely recognized resources for psychology on the World Wide Web. Since its appearance in the mid-1990s, his web site, Psych Web, has received at least 39 distinct honors and awards including ones for the Discovery Channel and the Los Angeles Times. It has recorded almost 3,500,000 visits to the site. The College of Liberal Arts and Social Sciences recognized Dr. Dewey with their Award for Distinction in Creativity in 2001.



Source: http://class.georgiasouthern.edu/psychology/retired.php


7.4.2023
16.2.2012

Friday, October 1, 2021

Learning, Remembering, Believing: Enhanced Human Performance - NAP Book -1994



Learning, Remembering, Believing: Enhanced Human Performance

Daniel Druckman and Robert A. Bjork, Editors

Committee on Techniques for the Enhancement of Human Performance

Commission on Behavioral and Social Sciences and Education

National Research Council

NATIONAL ACADEMY PRESS
Washington, D.C. 1994

https://www.nap.edu/read/2303/chapter/1




Can such techniques as sleep learning and hypnosis improve performance? Do we sometimes confuse familiarity with mastery? Can we learn without making mistakes? These questions apply in the classroom, in the military, and on the assembly line.

Learning, Remembering, Believing addresses these and other key issues in learning and performance. The volume presents leading-edge theories and findings from a wide range of research settings: from pilots learning to fly to children learning about physics by throwing beanbags. Common folklore is explored, and promising research directions are identified. The authors also continue themes from their first two volumes: Enhancing Human Performance (1988) and In the Mind's Eye (1991).

The result is a thorough and readable review of:

Learning and remembering. The volume evaluates the effects of subjective experience on learning—why we often overestimate what we know, why we may not need a close match between training settings and real-world tasks, and why we experience such phenomena as illusory remembering and unconscious plagiarism.

Learning and performing in teams. The authors discuss cooperative learning in different age groups and contexts. Current views on team performance are presented, including how team-learning processes can be improved and whether team-building interventions are effective.
Mental and emotional states. This is a critical review of the evidence that learning is affected by state of mind. Topics include hypnosis, meditation, sleep learning, restricted environmental stimulation, and self-confidence and the self-efficacy theory of learning.

New directions. The volume looks at two new ideas for improving performance: emotions induced by another person—socially induced affect—and strategies for controlling one's thoughts. The committee also considers factors inherent in organizations—workplaces, educational facilities, and the military—that affect whether and how they implement training programs.

Learning, Remembering, Believing offers an understanding of human learning that will be useful to training specialists, psychologists, educators, managers, and individuals interested in all dimensions of human performance.

Ud 2 Oct 2021
Pub 12.5.2019

Saturday, May 11, 2019

The Wealth of Nations by Adam Smith



Electronic Classics Series publication. Editor Jim Manis. Pennsylvania State Univerisity Hazleton. Available from PSU website as pdf file.

http://www2.hn.psu.edu/faculty/jmanis/adam-smith/Wealth-Nations.pdf

File offered free by the series editors and PSU. But copy right exists for cover page 2005.

Google Book Link
http://books.google.co.in/books/about/The_Wealth_of_Nations.html?id=rBiqT86BGQEC

Library of Economics and Liberty - Online Copy
http://www.econlib.org/library/Smith/smWNApp.html


https://www.econlib.org/library/Smith/smWN.html?chapter_num=3#book-reader  is the starting page of the actual book.

Interesting quotes or passages.

The annual  labour of every nation is the fund which originally supplies it with all the necessaries and conveniencies of life which it annually consumes, and which consist always either in the immediate produce of that labour, or in what is purchased with that produce from other nations.

According therefore, as this produce, or what is purchased with it, bears a greater or smaller proportion to the number of those who are to consume it, the nation will be better or worse supplied with all the necessaries and conveniencies for which it has occasion.

But this proportion must in every nation be regulated by two different circumstances; first by the skill, dexterity, and judgment with which its labour is generally applied;  and, secondly, by the proportion between the number of those who are employed in useful labour, and that of those who are not so employed.

Whatever be the soil, climate, or extent of territory of any particular nation, the abundance or scantiness of its annual supply must, in that particular situation, depend upon those two circumstances.The abundance or scantiness of this supply too seems to depend more upon the former of those two circumstances than upon the latter.

Among civilized and thriving nations, on the contrary, though a great number of people do not labour at all, many of whom consume the produce of ten times, frequently of a hundred times more labour than the greater part of those who work; yet the produce of the whole labour of the society is so great, that all are often abundantly supplied, and a workman, even of the lowest and poorest order, if he is frugal and industrious, may enjoy a greater share of the necessaries and conveniencies of life than it is possible for any savage to acquire.

The causes of this improvement, in the productive powers of labour, and the order, according to which its produce is naturally distributed among the different ranks and conditions of men in the society, make the subject of the First Book of this Inquiry.


https://www.econlib.org/library/Smith/smWN.html?chapter_num=4#book-reader


Book I, Chapter I
Of the Causes of Improvement in the productive Powers of Labour, and of the Order according to which its Produce is naturally distributed among the different Ranks of the People

The greatest improvement  in the productive powers of labour, and the greater part of the skill, dexterity, and judgment with which it is any where directed, or applied, seem to have been the effects of the division of labour.

 from a very trifling manufacture; but one in which the division of labour has been very often taken notice of, the trade of the pin-maker; a workman not educated to this business (which the division of labour has rendered a distinct trade),  nor acquainted with the use of the machinery employed in it (to the invention of which the same division of labour has probably given occasion), could scarce, perhaps, with his utmost industry, make one pin in a day, and certainly could not make twenty. But in the way in which this business is now carried on, not only the whole work is a peculiar trade, but it is divided into a number of branches, of which the greater part are likewise peculiar trades. One man draws out the wire, another straights it, a third cuts it, a fourth points it, a fifth grinds it at the top for receiving the head; to make the head requires two or three distinct operations; to put it on, is a peculiar business, to whiten the pins is another; it is even a trade by itself to put them into the paper; and the important business of making a pin is, in this manner, divided into about eighteen distinct operations, which, in some manufactories, are all performed by distinct hands, though in others the same man will sometimes perform two or three of them.

 I have seen a small manufactory of this kind where ten men only were employed, and where some of them consequently performed two or three distinct operations. But though they were very poor, and therefore but indifferently accommodated with the necessary machinery, they could, when they exerted themselves, make among them about twelve pounds of pins in a day. There are in a pound upwards of four thousand pins of a middling size. Those ten persons, therefore, could make among them upwards of forty-eight thousand pins in a day. Each person, therefore, making a tenth part of forty-eight thousand pins, might be considered as making four thousand eight hundred pins in a day. But if they had all wrought separately and independently, and without any of them having been educated to this peculiar business, they certainly could not each of them have made twenty, perhaps not one pin in a day; that is, certainly, not the two hundred and fortieth, perhaps not the four thousand eight hundredth part of what they are at present capable of performing, in consequence of a proper division and combination of their different operations.

In every other art and manufacture, the effects of the division of labour are similar to what they are in this very trifling one; though, in many of them, the labour can neither be so much subdivided, nor reduced to so great a simplicity of operation. The division of labour, however, so far as it can be introduced, occasions, in every art, a proportionable increase of the productive powers of labour. The separation of different trades and employments from one another, seems to have taken place, in consequence of this advantage.

This great increase of the quantity of work which, in consequence of the division of labour, the same number of people are capable of performing,  is owing to three different circumstances; first to the increase of dexterity in every particular workman; secondly, to the saving of the time which is commonly lost in passing from one species of work to another; and lastly, to the invention of a great number of machines which facilitate and abridge labour, and enable one man to do the work of many.

Thirdly, and lastly, every body must be sensible how much labour is facilitated and abridged by the application of proper machinery. It is unnecessary to give any example.

But in consequence of the division of labour, the whole of every man’s attention comes naturally to be directed towards some one very simple object. It is naturally to be expected, therefore, that some one or other of those who are employed in each particular branch of labour should soon find out easier and readier methods of performing their own particular work, wherever the nature of it admits of such improvement. A great part of the machines made use of
*34 in those manufactures in which labour is most subdivided, were originally the inventions of common workmen, who, being each of them employed in some very simple operation, naturally turned their thoughts towards finding out easier and readier methods of performing it. Whoever has been much accustomed to visit such manufactures, must frequently have been shewn very pretty machines, which were the inventions of such workmen,  in order to facilitate and quicken their own particular part of the work. In the first fire-engines, a boy was constantly employed to open and shut alternately the communication between the boiler and the cylinder, according as the piston either ascended or descended. One of those boys, who loved to play with his companions, observed that, by tying a string from the handle of the valve which opened this communication, to another part of the machine, the valve would open and shut without his assistance, and leave him at liberty to divert himself with his play-fellows. One of the greatest improvements that has been made upon this machine, since it was first invented, was in this manner the discovery of a boy who wanted to save his own labour.

All the improvements in machinery, however, have by no means been the inventions of those who had occasion to use the machines. Many improvements have been made by the ingenuity of the makers of the machines, when to make them became the business of a peculiar trade; and some by that of those who are called philosophers or men of speculation, whose trade it is not to do any thing, but to observe every thing; and who, upon that account, are often capable of combining together the powers of the most distant and dissimilar objects.

 In the progress of society, philosophy or speculation becomes, like every other employment, the principal or sole trade and occupation of a particular class of citizens. Like every other employment too, it is subdivided into a great number of different branches, each of which affords occupation to a peculiar tribe or class of philosophers; and this subdivision of employment in philosophy, as well as in every other business, improves dexterity, and saves time. Each individual becomes more expert in his own peculiar branch, more work is done upon the whole, and the quantity of science is considerably increased by it.

The woollen coat, for example, which covers the day-labourer, as coarse and rough as it may appear, is the produce of the joint labour of a great multitude of workmen. The shepherd, the sorter of the wool, the wool-comber or carder, the dyer, the scribbler, the spinner, the weaver, the fuller, the dresser, with many others, must all join their different arts in order to complete even this homely production. How many merchants and carriers, besides, must have been employed in transporting the materials from some of those workmen to others who often live in a very distant part of the country! how much commerce and navigation in particular, how many ship-builders, sailors, sail-makers, rope-makers, must have been employed in order to bring together the different drugs made use of by the dyer, which often come from the remotest corners of the world! What a variety of labour too is necessary in order to produce the tools of the meanest of those workmen! To say nothing of such complicated machines as the ship of the sailor, the mill of the fuller, or even the loom of the weaver, let us consider only what a variety of labour is requisite in order to form that very simple machine, the shears with which the shepherd clips the wool. The miner, the builder of the furnace for smelting the ore, the feller of the timber, the burner of the charcoal to be made use of in the smelting-house, the brick-maker, the brick-layer, the workmen who attend the furnace, the mill-wright, the forger, the smith, must all of them join their different arts in order to produce them.


Were we to examine, in the same manner, all the different parts of his dress and household furniture, the coarse linen shirt which he wears next his skin, the shoes which cover his feet, the bed which he lies on, and all the different parts which compose it, the kitchen-grate at which he prepares his victuals, the coals which he makes use of for that purpose, dug from the bowels of the earth, and brought to him perhaps by a long sea and a long land carriage, all the other utensils of his kitchen, all the furniture of his table, the knives and forks, the earthen or pewter plates upon which he serves up and divides his victuals, the different hands employed in preparing his bread and his beer, the glass window which lets in the heat and the light, and keeps out the wind and the rain, with all the knowledge and art requisite for preparing that beautiful and happy invention, without which these northern parts of the world could scarce have afforded a very comfortable habitation, together with the tools of all the different workmen employed in producing those different conveniencies; if we examine, I say, all these things, and consider what a variety of labour is employed about each of them, we shall be sensible that without the assistance and co-operation of many thousands, the very meanest person in a civilized country could not be provided, even according to what we very falsely imagine, the easy and simple manner in which he is commonly accommodated. Compared, indeed, with the more extravagant luxury of the great, his accommodation must no doubt appear extremely simple and easy; and yet it may be true, perhaps, that the accommodation of an European prince does not always so much exceed that of an industrious and frugal peasant, as the accommodation of the latter exceeds that of many an African king, the absolute master of the lives and liberties of ten thousand naked savages.


Updated on 12 May 2019, 12 November 2012

Tuesday, November 8, 2016

Marketing Management Online Books Lists


List being maintained by UPenn Library

http://2012books.lardbucket.org/  - Big list of management books available under creative commons. Pdfs for download


https://opentextbc.ca/

Updated  11 November 2016,  13 February 2012

Mastering Strategic Management by Dave Ketchen and Jeremy Short


Visit

http://2012books.lardbucket.org/books/strategic-management-evaluation-and-execution/



Publication of Flatworld Knowledge. They are providing online free editions of all the books they are publishing. The books are authored by professors of reputed universities and go through the full editing process.
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Table of Contents




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http://catalog.flatworldknowledge.com/catalog/editions/2076



Research Papers

FIRM, STRATEGIC GROUP, AND INDUSTRY INFLUENCES ON PERFORMANCE
JEREMY C. SHORT, DAVID J. KETCHEN, JR., TIMOTHY B. PALMER
and G. TOMAS M. HULT
Strategic Management Journal, 2007
https://global.broad.msu.edu/hult/publications/SMJ07a.pdf


Updated 11 November 2016,  11 February 2012

Sunday, June 26, 2016

Beyond Lean: Simulation in Practice - Open Online Book


Charles Standridge, Grand Valley State University

Pub Date: 2013

http://scholarworks.gvsu.edu/cgi/viewcontent.cgi?article=1006&context=books


Table of Contents
Introduction
Basic Organizations for Systems
Lean and Beyond Manufacturing
Supply Chain Logistics
Material Handling
Appendix
Introduction Automod Models
Basic Organizations for Systems Automod Models
Lean and Beyond Manufacturing Automod Models
Supply Chain Logistics Automod Models
Material Handling Automod Models