Thursday, July 25, 2013

Campaign Communication and Political Marketing - Philippe J. Maarek - 2011 - Book Information


Campaign Communication and Political Marketing

Philippe J. Maarek

John Wiley & Sons, 21-Mar-2011 - Language Arts & Disciplines - 272 pages


Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.
Offers comparative analyses of campaigns from country to country
Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more
Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy
Analyses the impact of digital media and 24/7 news cycle on campaign conduct

Google Book Link with Preview Facility
http://books.google.co.in/books?id=S3K1RiqDs2kC

Campaigns and Political Marketing - Wayne Steger et al. 2013 - Book Information


Campaigns and Political Marketing


Wayne Steger, Sean Kelly, Mark Wrighton

Routledge, 01-Feb-2013 - Business & Economics - 226 pages
Understand the theoretical—and practical—aspects of political marketing!

Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect public viewpoints and gain the strongest advantage over the opposition.

Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings.

Campaigns and Political Marketing answers these tough questions:
What is the role of professional campaign consultants—and their value?
How have the past four presidential elections revised the state presidential vote forecasting equation?
How does interest groups’ resource distribution differ from resource allocation decisions made by candidates’ organizations and the national political parties?
How does congressional campaign candidate scheduling differ from legislative candidate scheduling?
How effective are attack messages in generating media coverage early in a campaign?
How do political professionals define campaign crises?
What are the differences in public reaction when a candidate from one or the other of the two major parties is in a scandal?
How is public opinion affected when tragedy strikes a political candidate?

Campaigns and Political Marketing is stimulating, idea-generating reading that is perfect for educators and students in marketing, communications, and political science; practitioners in campaigns and marketing; and political activists of all types.

Google Book Link with Preview facility
http://books.google.co.in/books?id=EUivYqwOBl0C

Monday, November 12, 2012

Modern World System and Indian Proto-Industrialization: Bengal 1650-1800,



This book is an interesting account of an important concept proto-industrialization originated by Mendels. Before factory system took over production of manufactured items, there was rural industrialization that produced good amount of manufactured production.

See the Google book link for the book by Abhay Kumar Singh.
You can preview good number of pages

http://books.google.co.in/books?id=WwNUblS-jpwC


A letter by Mendels
http://www.nybooks.com/articles/archives/1984/oct/25/proto-industrialization/

Saturday, October 27, 2012

Blog Objective


There are lots of books and chapters made freely available online by various authors and professors. The purpose of the blog is to arrange them field-wise and make more learners and faculty members aware of the existence of these online study materials.

Care will be taken to provide information of only those materials which are published by copyright owners (publishers and authors).

No links will be provided to file hosting sites and sites promoting copy right materials without having permission to do so.

Saturday, May 26, 2012

Principles of Economics - Alfred Marshall - Online Book

Principles of Economics - Alfred Marshall

Principles of Economics - Alfred Marshall

Book Information

Authors

Table of Contents

Preface

Book I. Preliminary Survey.

I.I Introduction.
I.II The Substance of Economics.
I.III Economic Generalizations or Laws.
I.IV The Order and Aims of Economic Studies.

Book II. Some Fundamental Notions.

II.I Introductory.
II.II Wealth.
II.III Production. Consumption. Labour. Necessaries.
II.IV Income. Capital.

Book III. On Wants and Their Satisfaction.

III.I Introductory.
III.II Wants In Relation To Activities.
III.III Gradations Of Consumers' Demand.
III.IV The Elasticity of Wants.
III.V Choice Between Different Uses of the Same Thing. Immediate and Deferred Uses.
III.VI Value and Utility.

Book IV. The Agents of Production. Land, Labour, Capital and Organization.

IV.I Introductory.
IV.II The Fertility of Land.
IV.III The Fertility of Land, Continued. The Tendency To Diminishing Return.
IV.IV The Growth of Population.
IV.V The Health and Strength of the Population.
IV.VI Industrial Training.
IV.VII The Growth of Wealth.
IV.VIII Industrial Organization.
IV.IX Industrial Organization, Continued. Division of Labour. The Influence of Machinery.
IV.X Industrial Organization, Continued. The Concentration of Specialized Industries in Particular Localities.
IV.XI Industrial Organization, Continued. Production on a Large Scale.
IV.XII Industrial Organization, Continued. Business Management.
IV.XIII Conclusion. Correlation of the Tendencies To Increasing and To Diminishing Return.

Book V. General Relations of Demand, Supply, and Value.

V.I Introductory. On Markets.
V.II Temporary Equilibrium of Demand and Supply.
V.III Equilibrium of Normal Demand and Supply.
V.IV The Investment and Distribution of Resources.
V.V Equilibrium of Normal Demand and Supply, Continued, With Reference To Long and Short Periods.
V.VI Joint and Composite Demand. Joint and Composite Supply.
V.VII Prime and Total Cost in Relation To Joint Products. Cost of Marketing. Insurance Against Risk. Cost of Reproduction.
V.VIII Marginal Costs in Relation To Values. General Principles.
V.IX Marginal Costs in Relation To Values. General Principles, Continued.
V.X Marginal Costs in Relation To Agricultural Values.
V.XI Marginal Costs in Relation To Urban Values.
V.XII Equilibrium of Normal Demand and Supply, Continued, With Reference To the Law of Increasing Return.
V.XIII Theory of Changes of Normal Demand and Supply in Relation To the Doctrine of Maximum Satisfaction.
V.XIV The Theory of Monopolies.
V.XV Summary of the General Theory of Equilibrium of Demand and Supply.

Book VI. The Distribution of National Income.

VI.I Preliminary Survey of Distribution.
VI.II Preliminary Survey of Distribution, Continued.
VI.III Earnings of Labour.
VI.IV Earnings of Labour, Continued.
VI.V Earnings of Labour, Continued.
VI.VI Interest of Capital.
VI.VII Profits of Capital and Business Power.
VI.VIII Profits of Capital and Business Power, Continued.
VI.IX Rent of Land.
VI.X Land Tenure.
VI.XI General View of Distribution.
VI.XII General Influences of Economic Progress.
VI.XIII Progress in Relation To Standards of Life.
For online version of the book